100 years of fashion in 10 seconds

British Mall presents 100 years of East London Fashion in 100 seconds. The Viral Factory produced this short film celebrating 100 years of fashion in East London in 100 seconds. In the spot, a guy and a gal start dancing like it’s 1911, and by the time they reach 2011, they’ve tiptoed their way through 100 years’ worth of costume changes.

This video features a century of style icons that shaped couture and alluring amazons to the ladies of today. Each timeless trend and modern movement is elegantly shown through movements that define those trends, because fashion is not just wearing clothes….it merging textures and shapes with gestures. Thus a human being is a mix of fashion clothes, gestures, ideas, dancing movements that define his or her era.


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